Description

The Process of Optimizing your website or web pages to rank higher, when searched with keywords, on search engines is called SEO. By strategically optimizing content and structure, SEO aims to boost a site’s organic (non-paid) traffic. Search Engine Optimization (SEO) is the art and science of enhancing a website’s visibility on search engines like Google. This involves using relevant keywords, creating quality content, and improving website performance.

SO isn’t just about pleasing search engines; it’s about providing a seamless and valuable experience for users. The goal is to appear higher in search results, increasing the likelihood of attracting visitors. As an essential digital marketing strategy, SEO helps businesses connect with their target audience and stand out in the vast online landscape.