Description
At the end of the day, marketing isn’t about clicks or fancy tools. It’s about people.
Consumer-Centric Marketing or CCM if you want to sound fancy is really just about understanding your customer. What phone are they using? What do they actually care about? What makes them hit “buy” or just scroll past?
When you get that, you stop guessing. You start creating things they actually want.
This kind of thinking helps brands stop wasting money trying to reach everyone. Instead, you reach the right people, in the right way. And when people feel like a brand gets them? They stick around. That’s how loyalty is built. Not with gimmicks but with real connection.
CCM isn’t some new-age buzzword. It’s common sense. Focus on your customer. Learn what moves them. Talk to them like a human. That’s how brands grow today.
